The visual reacts to the model
A native WebGL2 fragment shader changes from loss orange to profit green as the operating margin moves. It pauses off screen and respects reduced-motion settings.
Illustrative model / no customer data
Built by NidhiCommerce intelligenceLive profit modelUSD / month
The number behind the number
Revenue is loud.Profit is honest.
A store can grow itself broke. Change the inputs and see what conversion, returns, ad spend, and fulfillment do to the money you keep.
Run your scenarioMonthly operating profit$27.4K13.5% margin
Scroll to touch the model
01 / THE MODEL
Run the room before the room runs you.
The model is deterministic. Every control updates the full profit equation, the break-even point, and the cost of waiting another year.
Current readout
Operating profit$27,421
+$0 vs. the starting model
- Gross revenue
- $227.7K
- Net revenue
- $202.7K
- Actual ROAS
- 3.16×
- Break-even ROAS
- 2.29×
12-month difference$0.0if these assumptions hold
02 / THE FLOW
Follow one dollar through the store.
Top-line growth pays several bills before it becomes profit. The model keeps each deduction visible.
01
Gross revenue
$227,70002
Returns
-$25,04703
Cost of goods
-$86,52604
Paid media
-$72,00005
Fulfillment
-$16,70606
Operating profit
$27,421Sessions110K
Orders2.5K
Orders kept2.2K
Profit / order$12
03 / THE BUILD
A product case study you can use.
This is a working concept, not a customer claim. The point is to show how a dense business question can become a fast, clear product.
The math stays inspectable
Revenue, refunds, product costs, media, and fulfillment remain separate. The UI never hides a weak margin behind a healthy ROAS.
The page still works without the fireworks
Semantic controls, keyboard input, server-rendered copy, metadata, structured data, and a static fallback keep the useful part intact.
The handoff has a point
A client can test the model, see the design judgment, and reach the engineer who built it without hunting through a case-study deck.
Have a product that needs to make its value obvious?